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Push ads
By: fosterurijah on Sep 25, 2026 11:17 AM EST
I’m trying to understand how people usually choose an ad format when working with website traffic, because it seems like there isn’t one option that works equally well for every audience. Push ads, popunders, in-page formats, and video can all behave quite differently, especially depending on the device and the type of visitors. I’m more interested in the practical side of it, like how much testing is normally needed before you can tell whether a campaign is actually working and which numbers are useful to watch. Do you usually start with one format and adjust it over time, or is it better to test several formats at once and compare the results?
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